Color Wow

This unique, professional powder compound adheres to hair without being sticky or oily and without dulling or looking dry.  A water-resistant formula means the results last from shampoo to shampoo, but you can swim, sweat and sleep and the powder will stay in place.  Plus, each shade contains a variety of pigments and reflective particles to ensure a natural match with many different hair colors.• No more roots…ever!!!                    

• Apply to dry hair                                                 

• Fast, easy, no mess  

• Breakthrough mineral powder technology    

• 60 Application kit   

Usage: Start with dry/styled hair.  The enclosed dual-tipped brush lets you customize your Cover Up application.  Start with a small amount of powder and apply to roots/regrowth, starting at the scalp and working out.  Add more powder if necessary and repeat until roots disappear.  Remember, powder will stick to hair, but powder won’t stick to powder, so don’t over-apply.  Then apply to temples and any other grey hair as needed.


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Root Cover Up - Platinum

Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute. 

Color Wow Root Cover Up for platinum blonde hair not only camouflages dreaded grey roots but even covers dark regrowth instantly in lightened/highlighted hair.  Never before has dark regrowth been “lightened” without peroxide!

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* FREE SHIPPING *


Root Cover Up - Blonde

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Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute. 

Color Wow Root Cover Up for blonde hair not only camouflages dreaded grey roots but even covers dark regrowth instantly in lightened/highlighted hair.  Never before has dark regrowth been “lightened” without peroxide!

* FREE SHIPPING *


Root Cover Up - Light Brown

Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.

Color Wow Root Cover Up for light brown hair instantly camouflages grey roots and regrowth seamlessly.

* FREE SHIPPING *



Root Cover Up - Medium Brown

Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.

Color Wow Root Cover Up for medium brown hair instantly camouflages grey roots and regrowth seamlessly.

* FREE SHIPPING *


Root Cover Up - Dark Brown

Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.

Color Wow Root Cover Up for dark brown hair instantly camouflages grey roots and regrowth seamlessly.

* FREE SHIPPING *


Root Cover Up - Black

Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.

Color Wow Root Cover Up for dark brown/black hair instantly camouflages grey roots and regrowth seamlessly.

* FREE SHIPPING *




How To Apply:

We recommend using the smaller end of the brush for precision

Apply to dry/styled hair.

To cover roots, start with a small amount of powder. Use free hand to pull hair taut at the root. 

Dab on visible roots, starting from the scalp and working outward. Repeat as necessary until roots disappear and color looks like new.

To extend highlights, use the side edge of the small end of the brush. Use free hand to pull hair taut at the root.  Wherever highlights have grown out, apply blonde powder joining it to the existing highlight.

Note: Let it set for a minute and then you can brush. If you put too much on…just blow off with a hair dryer or use the wide end of brush to dust off.


© B Wiley Inc. 2013